Florida Tech & Engineering

Paid

Ad spend measured in pipeline, not clicks

Meta ads run as a performance channel — creative testing, audience structure, and funnel measurement tied to cost per result, not impressions.

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What's included

  • Campaign structure — prospecting, retargeting, and creative testing lanes
  • Ad creative production (statics + AI video) with rapid iteration
  • Pixel, Conversions API, and event tracking setup
  • Audience and lookalike strategy
  • Weekly optimization against cost-per-result targets

How it runs

01

Track

Pixel + CAPI + events done first — no optimization on broken data.

02

Test

Creative and audience testing in structured lanes — hooks, offers, angles.

03

Scale

Winners scaled, losers killed, budget moved to what books revenue.

What you get

Clean tracking
Structured creative testing
Cost-per-result reporting
Budget on what works

Ready to run facebook performance marketing?

Tell us the goal and the timeline — we'll come back with a scoped plan and a number.

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